Synthetic research in UX/CXIf like me, you work in UX/ CX and spend your time designing interfaces and interactions, you will have started exploring the space of…Oct 12Oct 12
Uncomfortable takes: everything is bitesized and that’s not great.A while back someone mis-quoted a Microsoft research saying that people’s attention spans were shorter than that of a goldfish. This made…Oct 5A response icon1Oct 5A response icon1
Lifecycle, life stage strategy… are we doing it all wrong?It’s been a week of coincidences. I found myself on the South bank of the Thames twice in a week which NEVER happens because my only reason…Oct 5Oct 5
In CX, how long does it take to reverse a “bad impression”?The impact of bad experience on overall perception may be hard to quantify but empirically a bunch of people will tell you it’s high.Aug 31Aug 31
How do you even know HOW to buy a ticket to travelForeword: This is part 3 of a series I did about the CX of train travel, inspired by the fact that I only travel by trains (and cars). Part…Aug 24Aug 24
Uncomfortable takes: we’re all dopamine addicts and not doing much about itThere’s no idea in this post. I just wanted you to be interested enough to click because you need to read these:Aug 18Aug 18
The geopolitics of travel experience — or how to apply deterrence CX to travelThis is Part 2 of my series about train travel and how you can think about it through a CX lens. Part 1 is here and it’s a bit more…Aug 18Aug 18
The CX of non-airborne travel: how much has user centred thinking permeated train travel?FOREWORD: this is Part 1 of a three part series I plan to write about travelling. I started with a different title (The geopolitics of…Aug 18Aug 18
