I’ve never done a book review on my Medium feed and this piece today is hopefully not going to read like a review. But it is about a book I finished reading yesterday and which many people have called “not sci-fi”, and I would call “near future sci-fi” for reasons which will become apparent in this short post.

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“Little Eyes” by Samanta Schweblin, a Spanish-language Argentinian author, tells the story of a world taken over by small, man-made toy pets called kentukis. Kentukis are operated remotely by a person who chooses to connect to the kentuki and see the world…

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Image courtesy of Virginia Tech

If you’ve ever wanted to learn about user experience, you need to look no further than the tens of images of snow covered parks in December. As soon as people start walking through the park, the white spaces begin to be criss-crossed by “informal” pathways which go in different directions and of which, two or three become dominant and deep enough to start looking like proper “official” walkways . These organically-trodden ways are known as “desire paths” and, in areas of extreme city planning, you will see them beaten down into the greenery between sidewalks with untold stubbornness.

“Desire paths”…

GENERAL ANNOUNCEMENT: Coffee Morning this week will be Friday, Feb 26th at 8 am. Join on this ZOOM.

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I’m going to do something different. Tell me if this is weird. Instead of doing the write-ups as separate articles, I’ll keep editing this one for a while, adding the new stuff up front. I figured it’s easier for people who want to know what’s going on, plus Medium doesn’t let you search that easily.

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Coffee Morning S2 E3/ Feb 12th

After a week’s hiatus, we gathered again, Russell, me, Ben (who’s probably going to be named honorary president of…

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Original Coffee Morning pin, now a coveted rarity

A few years into my planning career, I came across Russell Davies and nothing was ever the same after that.

First some history. I started doing planning in Bucharest, Romania in early 2000. There was just a handful of us planners back then, and I believe I was among the first “girl planners” (I used to love calling myself a “girl planner”) in Bucharest. We were all in different agencies and the biggest group was in Leo Burnett at the time, and all of the rest of us admired and hated them because they had a Department and they could…

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Photo by Mehrnaz Taghavishavazi on Unsplash

When I had my namesake blog, I used to write a post every December 31st and look back on the year, then set a number of resolutions for the year to come. I did this for about 6 years just before I moved to the UK, and then gave it up, not least because I never actually did anything about my resolutions. The posts were mostly a reflection, a melancholy one, on the time passed and it did me good to think there was a plan.

A few weeks ago I wrote this. It’s a post about what happens when…

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Photo by Stephen Phillips — Hostreviews.co.uk on Unsplash

A while back I heard someone (can’t remember who) say something to the effect of “Seth Godin also had this framework, permission marketing, but that didn’t really amount to much”. That statement combined with the onslaught of newsletters I have been receiving lately has made me think about how much, if at all, relationship marketing has evolved past the initial shock of GDPR and in-built Unsubscribe buttons.

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First, let me say this, I am not a specialist in relationship marketing. Just the fact that I use “relationship marketing” as a stand-in for CRM should tell you something. I have…

I have gone through writing blocks before. They come and go and in the past used to be triggered by life either being too exciting or being too predictable. If I scroll through my Twitter feed there will be the occasional moans about not being able to write and not finding inspiration, asking for advice and then realising everybody goes through this and the advice is always the same.

This time it’s different.

I cannot write because it feels there’s nobody to bounce ideas off of.

When I wrote in the past, although I try not to write with the…

Not sure why I called this “junior edition”. It’s meant to reflect the fact that while you’re encouraged to ask for advice at any point in your career, the thoughts below reflect my findings around getting asked for advice by people looking to start with something or enter a new/different line of work or industry.

This post is mostly a child of my frustration with how I am approached these days with requests for advice. I would also hope that this serves not as a deterrent from people who want to ask me for things/advice but as a guide for…

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Photo by Tj Holowaychuk on Unsplash

Decisions about one’s life are never easy, but unless they are precipitated by illness or sudden long distance love, they come with a feeling of being “KNOWN” due to their ritualistic nature. We go away to school, we move for jobs, we make sacrifices for the dream house, we need a bigger house because we decided we wanted kids, etc, etc. There is something big but at the same time reassuring in the knowledge that you dance a decade old dance, and the world around you has been constructing itself in ways that mirror and support that “dance”. …

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I’ve been spending all my free time this week parsing the two new pieces of research that have been circulating in the marketing community. One is this short article on “share of search” which Contagious published citing Les Binet, and the other is the much heftier and longer study on the Messy Middle by Google itself.

My plan is to come back with a close reading of the big one by Google, but meanwhile, I thought it interesting that these two pieces were being discussed at the same time because, in my opinion, they are inextricably linked.

But first, let…

Bogdana

Digital Strategist. The Internet will save the world (pending verification). Views expressed here are my own/should not be construed as coming from my employer.

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