Nov 29, 2021Advertising food/grocery delivery servicesAbout a month ago I was in a workshop with a CPG client and we were brainstorming over an experience map for a make-believe Direct to Consumer solution. One of the key blockers of the proposition was the obvious minuteness of the purchase when compared with the time/cost it took…5 min read
Nov 28, 2021“House of Gucci” and the tribulations of authenticity as a concept.Prologue It’s eminently sad that I get my ideas for posts from popular movies but having switched my Twitter regimen from one of careful curation to one of gluttonous follow of anyone who pops up into my feed, I am genuinely struggling for brain fodder (yes, you read that correctly…5 min read
Apr 21, 2021Journey mapping is not a marketing strategyI’ve spent the past half decade working with marketing organisations trying to do the same two things: deliver omnichannel and work according to agile practices. In almost all cases, the desire to do these things has been brought about by changes in consumer behaviour, fragmentation of media channels and a…Marketing8 min read
Mar 12, 2021“Help! My phone is listening to me!”A few weeks ago I had a lengthy exchange with a gentleman on Twitter about whether his phone was listening to his conversations, and feeding that information back to advertisers who were then targeting him with ads. He was pretty sure this was happening, and quoted as an example a…6 min read
Feb 21, 2021The “other side” of technologyI’ve never done a book review on my Medium feed and this piece today is hopefully not going to read like a review. …Technology6 min read
Published in The Startup·Feb 6, 2021The “Convenience Bias” Which Shapes Everything We DoIf you’ve ever wanted to learn about user experience, you need to look no further than the tens of images of snow covered parks in December. As soon as people start walking through the park, the white spaces begin to be criss-crossed by “informal” pathways which go in different directions…Marketing7 min read
Jan 23, 2021Coffee Morning S2GENERAL ANNOUNCEMENT: Coffee Morning this week, Friday 21st of May, is at 8 am. Join using this Zoom. ________________________ Every other Friday, myself and russell davies open a Zoom chat and sit down in our respective homes for a cuppa, a chat and to see who else turns up. Any…11 min read
Jan 13, 2021Coffee Morning with Russell and me and othersA few years into my planning career, I came across Russell Davies and nothing was ever the same after that. First some history. I started doing planning in Bucharest, Romania in early 2000. There was just a handful of us planners back then, and I believe I was among the…3 min read
Dec 24, 2020An end-of-year post like I used to doWhen I had my namesake blog, I used to write a post every December 31st and look back on the year, then set a number of resolutions for the year to come. I did this for about 6 years just before I moved to the UK, and then gave it…Marketing7 min read
Nov 2, 2020Jumping the gun from permission to “relationship marketing”A while back I heard someone (can’t remember who) say something to the effect of “Seth Godin also had this framework, permission marketing, but that didn’t really amount to much”. …Permission Marketing7 min read